What Is Fashion week.
In a short version, Fashion Week is when the industry’s top designers present their upcoming collections in a series of runway shows and presentations.
​
( By Judith )
The History of Fashion week
The first official Fashion Week began as "Press Week" in 1943 at the height of World War II. The American fashion media couldn’t get over to Paris—where most of the shows went down—to see the next season’s collections. It was New York's chance to show the world what they could do. From then on, Press Week turned into Fashion Week and shows were staged in venues all over New York City. But in 1994 the runways found their first home at Bryant Park, conveniently located near the Garment District. Eventually, the shows outgrew the iconic midtown grassy green, and, moved over to Damrosch Park at Lincoln Center in 2010.
The runway collection vs what you see in stores
New York Fashion Week (NYFW) happens twice a year. Once in February and once in September. The designers always show collections for the season ahead.
The runway show is for designers a form of artistic expression. They want to make the biggest impact that they can while imparting the theme of the collection for the next season. So that means they’ll show exaggerated or more dramatic versions of what ends up in the stores
NYFW is Important
Despite the street style spectacles, Fashion Week is for work—traditionally meaning store buyers come to see the upcoming season’s offerings and put in orders while fashion magazine editors use it to forecast trends and see what looks and pieces they want to feature in their publications. It helps to spark ideas for editorials and fashion features for the next six months!
